WHY USE ZOOMLOOK?
SUPERZOOM E-COMMERCE BOOSTS REVENUE
ZOOMLOOK‘s multi-format immersive 3D technology provides an intuitive user experience, turning client interest into highly personalized, elevated product experiences, driving sales.
KPIs say it all.
When all ZOOMLOOK media formats are used in conjunction, the combined effect results in a powerful improvement across multiple KPIs. Below is a summary of the composite KPI impact when ZOOMLOOK Photos, Superzoom Comparisons, Animations, 360º Spins, 3D Product Views, and 4K/8K Videos are integrated into product pages:
Conversion Rate: 20-35% Increase
Explanation: Offering detailed, interactive media formats—such as superzoom images, comparison sliders, and 360º views—gives customers more information and confidence in their purchase decisions, leading to a significant boost in conversions.
Conversion Rate: Based on studies from Baymard Institute and Shopify, interactive and high-quality visuals have been shown to increase conversion rates by 10-35%, depending on the industry and media combination.
Engagement Rate: 50-70% Increase
Explanation: Interactive features like superzoom photos, 360º spins, and 3D product views keep users engaged for longer, allowing them to fully explore the product. Engaged customers are more likely to convert, leading to higher engagement rates overall.
Engagement Rate: According to Nielsen Norman Group, the inclusion of interactive media formats (such as superzoom images, videos, and 3D views) can increase engagement by 25-70%.
Time on Page: 2-4 minutes Increase
Explanation: Each media format offers an interactive experience that encourages users to spend more time on the product page. The combination of superzoom, rotating, comparing, and watching ultra high-definition videos results in extended engagement.
Time on Page: Data from Econsultancy suggests that adding features like 360º spins and high-resolution videos can increase the time users spend on a product page by 2-4 minutes.
Bounce Rate: 20-35% Decrease
Explanation: High-quality, engaging visuals capture customer attention and keep them on the page, preventing immediate exits. With multiple interactive formats in use, customers are less likely to leave without interacting further.
Bounce Rate: Baymard Institute and Amazon studies have shown that reducing bounce rates by 20-35% is achievable by improving the quality and interactivity of visual content.
Return Rate: 20-30% Decrease
Explanation: Providing comprehensive visual details via superzoom images, 3D views, and videos helps manage customer expectations, reducing the likelihood of returns due to misalignment between what was displayed online and the actual product.
Return Rate: Research from Retail Dive shows that clear, detailed product media can reduce return rates by 20-30%, as customers are better informed about what they’re purchasing.
Customer Satisfaction: 25-40% Increase
Explanation: When customers can thoroughly explore a product before purchasing, they feel more confident in their decision. The range of ZOOMLOOK media formats ensures they have all the information they need, leading to higher satisfaction levels.
Customer Satisfaction: According to Forrester, customer satisfaction can increase by 25-40% when customers are provided with in-depth, detailed product information through interactive media formats.
Click-Through Rate (CTR): 15-25% Increase
Explanation: Visually engaging elements like GIFs, animations, and 4K/8K videos capture attention in marketing materials, leading to higher CTRs from emails, social media, and ads.
Click-Through Rate (CTR): Studies from Sprout Social, Shopify, and Statista show that visually engaging elements like GIFs, animations, and 4K/8K videos can increase CTRs by 15-25% from emails, social media, and ads.
Social Sharing: 20-35% Increase
Explanation: Interactive and visually compelling media, such as 360º views and 4K/8K videos, are more likely to be shared on social media platforms, generating organic traffic and increasing brand visibility.
Social Sharing and CTR: Studies from Sprout Social and Statista show that visually engaging content like videos, animations, and 360º spins are more likely to be shared on social media, driving up both social sharing and CTR by 15-35%.
Average Order Value (AOV): 10-20% Increase
Explanation: Customers who engage deeply with high-quality media are more likely to spend more, either by upgrading to premium versions of products or purchasing complementary items.
AOV: Salesforce and Shopify data demonstrate that average order values can increase by 10-20% when customers have access to detailed media formats that provide a premium shopping experience.
Cart Abandonment Rate: 10-15% Decrease
Explanation: With interactive product views and detailed media formats, customers have fewer doubts about their purchases, reducing the chance of abandoning their cart at checkout.
Cart Abandonment Rate: Research from Baymard Institute, Shopify, Forrester, and Econsultancy shows that enhanced product visualization reduces cart abandonment by 10-15%.